Using highly skilled camera operators, we filmed their photoshoots in a capacity second to the photographer. We took the opportunity to capture images while the photographer changed lenses or planned the next shot. These images showed both the clothing and the personality of the model in a dimension not possible with still imagery in a quality far higher than a traditional 'behind the scenes' film. 

Nifty50 have been commissioned four times by Really Wild and are looking forward to a fifth and sixth.

Still photography by: Ciaran Spencer